Quizdom Case Study
“Initially we selected eBI based on price, but over time we have found value in their ability to expand the scope of their involve-ment to save time and staff resource. They are continuously finding ways to help us be successful. They seek joint success, offering more a partner model than a vendor model. That is a superior value proposition.”
- - - Darin Beamish, CEO
Qwizdom provides on-demand, instantaneous response systems that use Radio Frequency technology to poll business or educa-tional audiences during meetings, trainings, or presentations. Qwizdom audience response systems combine both hardware and software components into integrated systems that poll and tabulate results, then produce graphic summaries for immediate projection. Qwizdom’s innovative tools promote interactive learning and heighten the quality of audience engagement and retention.
Qwizdom is a market leading provider of Audience Response Systems, sometimes referred to as Electronic Voting Systems or Audience Clickers. Qwizdom is a small company that competes with companies 10 to 20 times its size. As a software and hard-ware development and production company founded in 1984, Qwizdom must maintain its competitive position in an innova-tive field by careful management of manufacturing costs and supply chain efficiency.
Inside this issue:
e-BI helps Qwizdom to manufacturer overseas, adopt new tech-nology and reduce productions cost while meeting goals to strengthen quality and provide supply chain management.
Qwizdom Audience Response Systems
Early on, Qwizdom established a leading position in the emerging field of Electronic Voting Systems and Audience Clickers using advanced Ra-dio Frequency technology. Qwizdom had been working with a number of contract overseas manufacturers and partners to remain competitive in both price and production throughput. In the early stages, e-Bi was one of many companies Qwizdom had under contract.
In the initial stages of eBI’s service to Qwizdom, eBI’s differentiator was price. However, over time eBI displayed competence across a broad range of services and began expanding its role by working with Qwiz-dom’s design engineering team, streamlining procurement processes, and contributing to strategic, go-to-market planning.
Qwizdom is a small company competing with companies with substan-tially higher resources and revenues. The company relies on compe-tent outsourced expertise in production and supply chain management so Qwizdom product managers can remain focused on product devel-opment, marketing, and sales. Before engaging eBI, Qwizdom safe-guarded the continuity of production and its ability to increase produc-tion as demand required by spreading manufacturing across multiple factories. This system solved one problem but created another: the challenge of managing and monitoring a complex international net-work when the company’s strategic need was to keep its focus on growing and sustaining its position in a niche market.
Increasingly, eBI established itself as the reliable, trustworthy, and com-petent resource that Qwizdom needed to manage the behind-the-scenes policies and processes. eBI provided stability and accountabil-ity, as well as the ability to communicate with Qwizdom’s engineers to lower cost and accelerate new product roll outs. Over time, eBI took on increased involvement in sourcing components and participating in the factory selection process, in addition to handling all aspects of the manufacturing process. “The process seems to move faster with them driving it than it would otherwise,” said CEO, Darin Beamish.
Recently eBI began providing industrial and mechanical design modifi-cations for an existing Qwizdom line. eBI’s contribution and compe-tence in this expanded role prompted Qwizdom to invite eBI to assist with product management, encompassing industrial design through go-to-market planning, manufacturing, distribution – even including han-dling the FCC testing. “They are providing a lot more service on this product than they have in the past,” Beamish said, “including market research, which is not a standard part of their service. This means less investment of our own staff time, which lowers overall cost and de-creases time-to-market. We are pleasantly surprised and have asked them to help us investigate new development projects.”
Cost Savings - Qwizdom’s initial attraction to eBI was based on price and cost considerations, a value and expectation that eBI has deliv-ered. “As a result of eBI’s input into our design process, we have been able to put out a new device with improved features at a reduced cost. “We are getting a 5% cost savings and producing a device that has a better feature set. That is a pleasant surprise,” said Darin Beamish, CEO.
Capacity to Take an Expanded Role in Related Requirements - In addi-tion to continuously monitoring eBI’s performance based on price, Qwizdom now takes an expanded view of eBI’s contribution. “They have managed the timeline well, despite introduction of unexpected elements, such as additional design complexities and revisions in the production process,” Beamish continued, “demonstrating their overall ability to flex and expand to our requirements.” Mr. Beamish added that eBI has helped ensure reliable product delivery, managing the pull in and push out of delivery schedules , all of which affect cash flow. With the core requirements in control, Qwizdom’s confidence has prompted them to begin involving eBI in evaluation and expansion of new products and new markets.
Promotes Strategic Focus – Like all small companies competing in a rapidly growing market, Qwizdom management needs to remain strategically focused, which requires allocating its re-sources to where there will be most business benefit. Delegating the operational “pieces and parts” to companies with demonstrated ability to achieve high efficiency enables Qwizdom to focus on product innovations, quality, price, and market timing. “I think it’s a very compelling way to manufacture products,” Mr. Beamish concluded. “If you have companies like eBI who is responsive and responsible, you are definitely money ahead.”